Problem:
9 out of 10 Ketamine hospitalisations are due to mixing with
other substances.
Insight: People are still going to take drugs.
Solution:Create a harm reduction campaign to educate rather than scare monger.
We will install taxidermy horse
heads into festival portaloos, a ketamine taking hotspot, to catch people off guard.
Inspired by the video, we’ll create a Snapchat filter designed to corrupt the audio of videos taken at clubs and events.
