Problem:
Definitions of intimacy are changing, and as a progressive dating app, Bumble needs to keep up.
Insight:
Discussing boundaries with a new partner is scary.
Solution:
Definitions of intimacy are changing, and as a progressive dating app, Bumble needs to keep up.
Insight:
Discussing boundaries with a new partner is scary.
Solution:
Bumble wants to make these conversations exciting for the next generation of daters.
Following print, we’ll sponsor real life barriers.
We will also apply boundaries into safe places of exploration such as on Quinn, an audio porn site for women.
To continue the conversation, we will send ‘boundary dice’
to influencer couples across the sexual spectrum. They will then use these to roll and healthily discuss their boundaries. We’ll also add a new prompt on the app...
