Problem:

Gamers aren’t pausing their games to eat.


Insight:

They would rather prioritise progress in the game than looking after themselves.


Solution:

Introducing Uber Game On, where your driver plays your game while you eat, making sure food and progress never clash.




Gamers will be able to choose their driver by their skill level and game prefernece, to make sure they match their needs. 

We’ll announce it to gamers through some Digital OOH, literally. Using billboard space inside some of the most popular games.






The campaign will be launched by the famous gamer Miniminter working a shift as an Uber Game On driver. He’ll be wearing the famous jacket and new Uber headset helmet with inbuilt gaming headset and mic.