SMPs

Heineken 0% - No courage, just Dutch

National lottery - Lower your enemies’ chances

Vinted - Walk a mile in their shoes

WIX - Decorate your corner of the internet

B&Q - For the self made

Londis - The final ingredient

Tripadvisor - Restore your trust in strangers

Speedo - Legally naked

Pot Noodle - The brew you can chew

Aviva - Value your relatives

Big Yellow Storage - Facilitating commitment issues

Weight watchers - Eat more in the long run

Fairy - The romantic gesture for people who can’t cook

Tic Tacs - The gum for people with no teeth

Iceland - Who likes sell-by dates?