Problem:
The gym can be an isolating enviroment.
Insight:
If you don’t know people at work, you go for an after work pint. If you don’t know people at the gym, you go home.
Solution:
Intercept people’s post workout protein shake with a pop-up protein pub.
My Protein will open a pop up pub offering a variety of protein shakes on draft in custom weighted pint glasses. Coasters encourage people to get to know other members in their gym community.
