Problem:
Some people can’t enjoy their food without ketchup.
Insight:
But they feel judged when they ask for it.
Solution:
Some people can’t enjoy their food without ketchup.
Insight:
But they feel judged when they ask for it.
Solution:
The Ketchup Flavoured lipgloss by Heinz x MAC Cosmetics: the discreet way to make sure you never go without.
To demonstrate just how discreet our product is, we set out on a mission to take it where it’s not allowed, finding people on TripAdvisor who were disappointed by the fact they weren’t allowed ketchup. So we sent them the product.
Then pay for them to return to the same restaurant and enjoy their food how they would have wanted, armed with their secret ketchup.
